How To Get Publicity For Free
Would you like free publicity for your business? Use this practical guide so you can gain an unfair advantage and harness the power of publicity!
Would you like free publicity for your business?
Gain an unfair advantage by adopting award-winning strategies.
All you need is a step-by-step approach, insider secrets from professional publicists and the confidence to take action.
This practical guide includes sections on how to approach the media, ideas for generating publicity, easy-to-follow stages to produce a professional news release, the success factor, radio interviews, a jargon buster and much much more.
You’ll see why publicity is more effective than advertising, understand why you want publicity, learn how to target customers, track your results and the value of testimonials and endorsements.
Discover how to prepare an outline proposal for feature writing and negotiate advertorial and complimentary editorial.
Follow practical steps, with action checklists to help you get free publicity through the media.
Let this be your no-nonsense guide to harnessing the power of publicity.
You get:
✓ How-Tos
✓ Action Checklist
✓ The Success Factor
✓ Track Results
✓ Negotiate Complimentary Advertorials
So you can:
• Gain an unfair advantage
• Harness the power of publicity!
Sarah Cousins
The Author
I’m Sarah, the Ideas Girl. My background is in strategic marketing, PR, social media and project management. My future is in ideas. I’m professionally qualified with the Chartered Institute of Marketing, holding a postgraduate diploma in strategic marketing. After working for the BBC I spent a lot of time in the education sector. I’ve flirted with freelance work and consultancy but the BIG thing I’ve noticed is that people want practical results (ridiculously fast). That’s where I come in. I create practical online courses which help you get the results you’re looking for quickly and easily. One powerful idea can change your world, last a lifetime or even create a legacy.
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As someone with limited knowledge of marketing activities, I found "How to gain publicity for free" easy to read and understand and has given me a much better understanding of how to work with media to achieve great results.
"It's written in a style which is clear, concise and to the point and the jargon buster at the end is a great point of reference. Would definitely recommend.
